Digital Content Creation

Our main task were based on the client's brief, producing a live-stream event that aligned with the customer's insights, and the campaign idea 'Better Me, Better Year',  of the previous assignment.

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Moreover, we also needed to create simulate social content and an e-mail marketing derived from our campaign. 

Because we had to fully work online, as a leader, I decided to split the work and assign everyone to their expertise to achieve the best result.  I was in charge of moderating and making the introduction video for the live-stream with another teamate. Live-stream is a new thing for me and the team but after a few attempts of practising despite the distance, we were able to execute it before the event day. Additionally, I also asked one member to practice moderating the live-stream with me in case there was something wrong on that day.

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For the content writting, I started by studying the brand then thinking of the idea and writting down keywords that could suit my content. I decided to write about chicken and its benefits since at the time, United Tastes did not have much content about it. 

Thanks to the COVID-19 quarantine, I am able to learn how to conduct a live-stream event, which is initial for a Digital Marketer since live-stream is becoming more popular and it is a trend to promo brands and their products/services through it.

Furthermore, content writing is a hard work to accomplish since you need to align the content with client and customer preferences. Thereby, I need to read more case studies to understand how creativity can come automatically. 

The live-stream session happened smoothly with positive feedback from the lecturer. Our idea was creative and the script was well-written, which successfully delivered the product's value to the audiences.

With the written content, since is was the first time I have done it, the result was not good but thanks to the letucer's feedback, I have improved a lot from it.