Thanh Thi Tuong Vi
Marketing Intelligence
In the Marketing Intelligence course, our client for the course was Foreo, a famous beauty care brand from Sweeden. In a team of 6, our task is to create an influencer marketing campaign for the new product launch based on market research. However, there was a conflict in the working behaviour of 2 members as they did not cooperate with the team and did not follow the assignment instruction.
3.2021 - 6.2021
Task
We are required to work as a team throughout the course's assignment to build a launching campaign for Foreo new product based on our market research report. But in the first assessment when we needed to analyze the client, the other 2 members argued with the team about how the structure should be done, although it did not meet the assignment requirement.
What I did
As the first assignment result was released with a low score, as a leader, I decided to have a team meeting to discuss the issue and find a way to improve the situation. Unfortunately, both of them did not collaborate during the meeting and our perspectives were different from each other, therefore, the final decision is for them to leave the team and we continued the assignments with the group of 4.
What I learned
I learned that not everyone has the same perception and if it is impossible to continue, we should not cooperate anymore. Moreover, I gained new skills in collecting and generating a large amount of raw data into readable graphic representations and reports to identify consumer trends, by using NVivo and SPSS.
The result
Despite lacking people, the rest of our team manage to complete the market research and the campaign with an outstanding result (a HD) and received positive feedback from the lecturer.
