Digital Marketing Strategy and Planning

In the team of 6, we are assigned to build a strategic plan for both short-term and long-term periods and showcase it through a slide presentation. 

Our team first learned about the client, iZi.Community, and then studied their customers' segmetations to come up with the marketing strategy and campaign based on their insights. We finally decided to focus on building connections and networking in the flield, as it is necessary for a new startup like iZi. 

After the course, I understand that it is important to first understand the target audiences and their segmentations as it decides the vision of the whole strategy.

2nd placed - The most practical campagian among the 4 pitching teams